· Strategy · 1 min read
AI search in July 2025 — what changed and how to adapt your content
Major search engines rolled out AI answers and source attributions. Here’s what changed and how to keep your articles discoverable.
What changed this month
- AI answers appear above traditional snippets for more queries.
- Source attributions show fewer links but with richer previews.
- Freshness signals amplify recently updated guides.
What to do now
- Update cornerstone posts monthly with a clear “What’s new” section.
- Add summaries and FAQs that match common intent patterns.
- Use clean subheadings and short paragraphs; AI summaries copy your structure.
Measurements to track
- Answer box appearance rate, not just click‑through.
- Dwell time and scroll depth on long guides.
- Engagement with “What’s new” sections.
Editorial workflow
- Set a calendar for updates; log changes and date stamps.
- Publish short news posts when changes land, then fold into evergreen guides.
Top picks (affiliate-ready)
- Lightweight analytics for content teams — Placeholder Link
- Keyword clustering tool — Placeholder Link
- Fast screenshot/annotation app — Placeholder Link
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